Don't let these design and production risks bring down the brand

In the high-end alcohol market, custom wine bottles are an important symbol of brand image, but there are many hidden risks in the design and production processes. A moment's inattention may lead to serious consequences.

The first and foremost issue in the design stage is intellectual property disputes. If the appearance, patterns and other design elements of a wine bottle are similar to those of others' patents or trademarks, it is very likely to be embroiled in infringement lawsuits. Not only will they have to bear economic compensation, but their brand reputation will also be damaged. Therefore, a comprehensive intellectual property review must be carried out before the design to ensure that the plan is original and legal. At the same time, if the design deviates from market demands and overly pursues niche or avant-garde styles, failing to meet the aesthetic and functional requirements of the target consumers, it will directly lead to the product's poor sales. In addition, some complex designs may exceed the production process capacity. The design team needs to communicate with the production party in real time to verify the technical feasibility of the plan.

The risks in the production process should not be ignored either. As high-end packaging, wine bottles have strict quality requirements. Defects such as uneven bottle bodies, uneven colors, and blurry printing can significantly reduce consumers' willingness to purchase. Enterprises should give priority to choosing experienced manufacturers and implement quality control throughout the process. Production cycle delays are also common issues. Unexpected situations such as equipment malfunctions and raw material shortages may disrupt the product launch plan. Therefore, it is necessary to clearly stipulate the delivery time and delay compensation terms in the contract. The use of special processes or materials may lead to cost overruns due to rising raw material prices or increased process difficulty. Therefore, flexible space should be reserved in the budget to deal with such situations.